Photo by William Bayreuther on Unsplash

A lot of business owners want to add videos to their content strategy, and there’s good reason for it. Videos are a great way to increase engagement and provide a face behind a brand.

I frequently coach clients on capturing their best video at home. These three tips are my go-tos to get started.

Sound

While 85% of videos in the feed are viewed without sound, a viewer will react more negatively to low-quality audio than low-quality video.

The quickest way to create a great recording environment is to reduce echo and any distracting noises (think refrigerator hum, traffic, loud neighbors).


A motion graphic by Emma Parker of a girl sitting in an office chair in front of a laptop holding a cup of coffee.
A motion graphic by Emma Parker of a girl sitting in an office chair in front of a laptop holding a cup of coffee.
Image from yours truly 😉

In this (challenging, unprecedented, difficult, etc, etc) era we are spending a lot of time looking at our faces.

Whether it’s on Zoom meetings, social videos for our work or businesses, or virtual coffee hangouts, we spend hours staring back at that grainy image of our face.

And that’s unfortunate because most people don’t love the way they look on camera. I’m here to change that.

As a video creator I frequently coach clients on capturing their best video at home, and the biggest mistake I see is people place their cameras too low. …

Emma Parker

Empowering small business owners with video tips on Medium. Freelance video creator for socially and environmentally responsible for-profit brands 🌿

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